How to make their tea packaging bag design more eye-catching than other competitors’ hand-held bags is a problem that tea merchants and the packaging factories that make Paper Bag have been unremitting in tackling for so many years, but have achieved little. There is no specific way to do it. Junye packaging today gives three suggestions from the linkage aspect to see if they can get any inspiration or good ideas.
1. linkage. Needless to say, whether it is related to the characteristics of the product itself, for example, the tea of black tea is mainly dark red and dark red. As the color tone of the whole tea paper bag design, this linkage is basic. It has no characteristics and is standard. What the handbag undertakes is just a common loading function. It can be discarded after use. The effect of this paper bag is relatively single, and it can not play its secondary role, However, no one will be wrong in doing so. Next, let’s see how to operate the linkage of the second type of tea packaging bag design.
2. in addition to the linkage with products, you can also pay more attention to the linkage of festivals. No matter you are green tea, scented tea, white tea, Pu’er and so on, you use red as the main color of tea bag design during the Chinese Spring Festival. No one says that your outer packaging is off the topic. Especially on festive festivals, red is always very popular in the domestic market, giving people good moral and upward psychological implications, It’s refreshing. After buying tea and going home, consumers are in a happy mood and think that the customized quality of this handbag is also good (in fact, it looks good when people are in a good mood). The probability is 70% when it needs to be used again next time. At least it won’t be discarded after it is used up like the first one.
3. the third kind of linkage can be said to be a bit of bullshit, but few people in the domestic market do tea paper bag design in this way. Because this design is more advanced, it may not be loved by tea consumers, so it must be used with caution. It is to use hot events for linkage. Many successful marketing cases are inseparable from hot speculation. For example, a contraceptive brand uses various hot current events, In combination with its own product features, it is really successful to design the outer packaging design drawing at the first time every time. However, the audience should be taken into account. The tea paper bag design editor believes that it should be used with caution.
Water can carry a boat, but it can also overturn it. Whether it is the design of tea packaging bag or the customization of paper bags in other industries, it must follow a degree of restriction. For example, the first kind of common linkage, which is in line with the rules, is good or bad. The second kind of timing is very important, but it can leave a good effect. The third kind needs to be used very carefully to have a good effect, otherwise the whole dynasty may be destroyed.