Last week, Junye packaging factory gave some countermeasures for the design of jewelry paper bags. Several jewelers who had cooperated with each other in the past and other users who had browsed the news agreed that they should no longer have the inherent thinking in the past. They should consider and make decisions from the perspective of consumers in order to make a small packaging bags that makes consumers feel intimate, So today, let’s analyze the consumption experience of consumers and what should be paid attention to when making jewelry paper bag.
As the news of that period has analyzed the aunt of the jade and gold group, the group targeted by the jewelry small packaging bags design today is the consumers who mainly give gifts, dowries, betrothal gifts, keep peace and commemorate.
First of all, they all have a common feature that they will not buy a large number of jewelry products at one time, which means that the materials they start to order with bags have much more room to consider than the aunt group who buys a large number of things, because they do not need to have a strong load capacity, and they can use more fancy materials to show more diverse features, and it is the time approaching the end of July and August, It is the time point for the release of new products in many industries. If a product can be packaged and matched with a fancy hand-held bag, the sense of respect for belonging is very, very strong for consumers who are equivalent to their own use. On the contrary, if they are aunts who stir up prices in large quantities, the design experience of jewelry paper bags they buy actually has only two requirements for paper bags. They can be low-key and practical, So this is the essential difference between aunt and these groups who are close to their own use of paper bags.
In addition to the different causal and objective relationships at different levels, in fact, they also have similar places. In fact, the consumers used for gifts, dowries, betrothal gifts, peace and commemoration are generally older. What are the characteristics of middle-aged people at the beginning? 1 Housekeeping, 2 Resistance to flowery, 3 I don’t like to show off my wealth in public. 4 More practical considerations.
These characteristics limit the jewelers’ design of jewelry small packaging bags for these types of consumers to be too fancy and practical. Therefore, although there are many material choices mentioned above, it is not suitable to be too much. It is necessary to take into account the preferences of consumers for these purposes and make some suggestions according to the color of jewelry or core features, such as bright, You can choose pearlescent paper and other materials, but the logo is the most important for concise expression. Do not make some very special processes on the logo. This is the wandering opinion given by the designer of Junye paper bag factory.
