Simplicity has become an aesthetic consensus in the society at present, and the same is true for beauty box cosmetic. Except for some very, very high-end high-end Cosmetic Packaging Box, their complete sets of goods may be very large in size, and the technology is very gorgeous, which is indeed a little contrary to the original intention of simplicity. Today, the author will share with you that when some Gift Cosmetics box manufacturers are packaging medium and high-end cosmetics boxes, How to operate.
First of all, we can see the beauty box cosmetic in Figure 1. The simple white background + black and blue fonts form the front image of the whole box. White background has three advantages, 1 The double copper paper itself is white and does not need to be processed again, which saves a lot of costs. 2. The font on the top is displayed with the corresponding dark logo color, and the function of the white background is reflected. It forms a sharp contrast with the above graphics and text, which has a great impact on human eyeballs. The useful information extracted from the brain recognition is the text on the top, which will have unexpected effects on the brand impression. 3. White background is just matched with beauty products. White can give consumers more strong hints of whitening, and will be more helpful to the impression of goods.
Then pull out the box. As shown in Figure 2, the whole beauty product packaging box can be said to be dominated by white. You can see that the inner bracket inside is also white. Moreover, it is not difficult to see the packaging design of the cosmetic box after pulling out. This is actually a kind of packaging box for 3-4 kinds of things. The space inside is relatively sufficient. The most prominent advantage of doing this is to protect the safety performance of the product, The material selected for this inner support is Eva, which reserves enough space to allow EVA to have more buffer space and reduce the internal products caused by external vibration (beauty products and skin care products are mostly bottled glass chassis, which is easy to be damaged). In order to avoid the box losing its protection function during transportation, EVA acts as a guard.
Generally, EVA runs through the whole from top to bottom. The process technology is convenient to make, and it is also convenient to connect the EVA of all beauty product packaging boxes with a rope during transportation. However, there is another problem. We all know that the beauty product packaging boxes recommended by general cosmetic box manufacturers will be gray cardboard + paper mounting on the level, and the paper mounting will not be mounted to the end, and the inner bracket will be used to cover the gray at the bottom of the inner box, However, there is a problem. The EVA inner tray can’t completely block the gray cardboard in the inner box, which looks very low-grade and loses the market positioning and taste of medium and high-end. Therefore, the author gives two suggestions here.
1. Choose white paperboard as the inner material of the beauty box cosmetic. The advantage of white paperboard is that it is also white, which can echo with the white of the outer box, and can resonate with the white EVA. There is no need to cover up the primary color of the material with another layer of paper, but the disadvantage is that the white paperboard material is more than 40% more expensive than the gray paperboard (whether it is gray paperboard with black background or white background), Therefore, it is necessary to consider the whole cost and profit; 2. Use a thin layer of EVA or sponge with a thickness of 0.1mm to cover the gray at the bottom, which is more efficient than paper mounting. Paper mounting is optional unless it is special paper, but it can afford the price of special paper, and I believe I won’t make this beauty product packaging box, so generally use double copper paper, but the double copper paper is very thin. After marking, the gray at the bottom is likely to penetrate, which will be more ugly, Therefore, using a layer of eva/ sponge to complete the customized inner box of the packaging box is also a good choice.