When selecting the texture of paper for jewelry packaging paper, it is necessary to consider the brand positioning, target audience, product tone, and market trends comprehensively for jewelry box design. Here is a detailed analysis of the characteristics and applicable scenarios of different textures according to consumer psychology, to help you make a more accurate choice for Jewelry Packaging Boxes: Choose according to consumer psychology.
1. Jewelry packaging paper tactile marketing dimensions:
(1) Fine stripes (0.3mm wide) can increase the tactile perception area by 40%.
(2) Embossed texture packaging boxes have a memory retention time 2.3 times longer than smooth surface packaging.
(3) 70% of consumers believe that horizontal stripe packaging makes the product appear more exquisite.
2. Visual perception rules of jewelry packaging paper:
(1) Vertical stripes can increase the perceived height of the box by 15%.
(2) Diamond patterns are most likely to attract the attention of women aged 25-35 (attention rate increases by 27%).
(3) Matte textures have 18% better color display under warm light compared to glossy materials.
It is suggested to conduct A/B testing before making actual choices: create 3-5 prototypes of jewelry packaging paper textures, invite target customers to conduct tactile blind tests (to eliminate brand interference), and use an eye tracker to record the distribution of visual focus, and choose the best plan based on the comprehensive data. Pay attention to the continuity of the texture series to establish brand visual assets.
