We often see some famous beauty package boxes in the negotiation or sharing scenes of TV dramas. Although the TV dramas are fake, the plot in them is true and true and will take place in real life. Maybe not everyone can afford famous beauty in real life, but when ordinary people buy beauty within their consumption capacity, More people would like to see whether the customized beauty box made by the packaging box manufacturer for this beauty is high-end. Why?
In real life, consumers also hear from hearsay that the age is important to the quality of beauty product. However, the aged beauty may not be affordable. Therefore, since they do not know how to identify the beauty that they can afford when the age is similar, whether the beauty package boxes is gorgeous or not may become a very competitive beauty, Therefore, many beautyries will choose to cooperate with carton factories to customize beauty boxes for sales.
However, how to make beauty boxes more competitive has always been a changing topic in the industry. From the perspective of cartons, the custom-made beauty boxes we often see are nothing more than a vertical rectangular box with foam fixed at both ends. It’s no surprise, but the so-called “everyone has equal to everyone doesn’t” will not come if we blindly follow the spring tide, Therefore, some manufacturers choose the similar structure when customizing beauty boxes, which is also paper, but make the cardboard into the pictures in the text through the beer process. In this way, the shape of the carton can give consumers a visual feeling of beauty, and this visual feeling is very invasive. It can focus on the line of sight and desalinate the customized products of other rectangular beauty boxes nearby. This is indeed one of the ways.
Another way is to get freshness from the color and process. In fact, the process that can be used in the customization of beauty boxes so far is basically the same. It is difficult for beauty box manufacturers to play any new tricks, but the choice of color combined with exquisite process can create new sparks. According to the orders of Junye packaging, in the production of beauty package boxes for more than 400 times in the past 17 years, 12 years ago, The deep color has occupied the absolute dominant power, but it is not so much the dominant power as the lack of innovation ability. Consumers are tired of this kind of outer packaging. In 13-15 years, some new designs have appeared, and their outer box colors have begun to change and start to develop towards the light color system. Just imagine that in the beauty shop, there are rows of black deep packaging, only one is white light color, It’s like standing out from the crowd.
Why should the effect of customizing the beauty package boxes be to attract consumers’ attention, rather than directly form an order? The reason is very simple. Nothing can achieve permanence through external packaging. To achieve permanence and create history, only through their own tough technology and quality can they complete this heavy mission. Packaging is the same. They just strive for more consumer stay time for products. As long as one person stays for 5 seconds, the product brand will be exposed for 5 seconds, which is very critical.